Boosting Your E-commerce Store Sales with POP!

If you're running an e-commerce store on Shopify, you're already on the right track. But with so many online stores competing for attention, it's important to find creative ways to boost your sales and "stand out from the crowd". One effective tool to achieve this is the POP! Sales & Live Activity Pop app, which can help you create engaging pop-ups on your Shopify store to drive conversions and increase revenue. In this blog post, we'll explore how you can leverage the power of POP! app to boost your e-commerce store sales.

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What is 'POP!'?

POP! is a popular pop-up builder app available on the Shopify app store. It allows you to create customizable and eye-catching pop-ups (otherwise known as POPs) that can be displayed on your online store. POPs are triggered automatically when a visitor arrives on your store. In the app's settings, you can determine when the 1st POP should show, how long that POP should show for and when to show the next POP. The app also offers a wide range of templates, customization options and other rules which affects the behavior or display of your POPs; making it easy to create pop-ups that align with your brand and marketing goals.

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Why Pop-Ups are Effective for Boosting Sales?

Pop-ups are effective for boosting sales because they capture visitors' attention and prompt them to take action. They offer a way to engage with your audience and convey visitor/customer activity on your store. This is a marketing strategy that uses the concept of FOMO ("fear of missing out"). FOMO works well in e-commerce and is used by successful businesses like the popular retailer giant, Zara. Forbes raved about Zara's use of this concept, stating:

"Creating customer curiosity is a most powerful pull marketing strategy. Every human being is innately programmed to satisfy it. With this new AR application and in so many other ways, Zara excels by pulling customers into the brand, unlike its closest competitor H&M, which remains fixed on pushing its brand and product out to the customer."

Zara uses the method of fast fashion to keep their customers engaged and to stay relevant. This is how they were able to grow successfully.

Taking advantage of the POP! app can help your store to grow too! Here are some reasons why our app can be a powerful tool for increasing your e-commerce store sales:

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1. Attention-grabbing: ‍

Pop-ups are hard to ignore. They can interrupt the browsing experience and draw visitors' attention to your message, offer, or call-to-action.

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2. Urgency and FOMO:

Pop-ups can create a sense of urgency or fear of missing out (FOMO) by showcasing add to cart events, cart summary, order events, order summary, abandoned carts, recent visitors, live visitors and product reviews. You could also use the Welcome POP to advertise sales, discounts or important store messages. With all this activity your visitors can't afford to miss out on what your customers have been busy doing on your store 🙂.

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3. Promotions and Cross Selling:

Welcome POPs can be used to promote a sale, discount or offers. You can have it customized to grab your customers' attention. POPs such as the Order and Add to Cart POPs are clickable, and as such can act as a means of Cross Selling if customers are interested in the product that's displayed there.

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How to Boost Your Sales with POP!

Now that you understand why pop-ups can be effective for boosting sales, let's explore some practical tips on how to use POP! to optimize your e-commerce store.

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1. Advertise blow out sales or offers with Welcome POPs:

The Welcome POPs by default shows a welcome message to your visitors. You could use these POPs to advertise deals, offers, sales or discounts on your store. Customers love offers! So, if you have any, advertise them! Consider offering exclusive discounts, freebies or limited-time promotions to incentivize visitors to take action.

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2. Enable Abandoned Cart POPs:

If your customers forgot to checkout the orders in their Carts, these Abandoned Cart POPs will remind them. BigCommerce said:

"Cart abandonment emails have a 41.18% open rate — far outperforming the typical marketing email at 21% — and are instrumental in recovering lost sales."

The Abandoned Cart POPs will work just as effective as Cart abandonment emails. Turn it on and benefit from an increase in sales!

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3. Customize Your POPs to Match Your Brand:

The app offers a wide range of templates and customization options to create pop-ups that align with your brand. Use your brand colors and images to create a consistent and professional look and feel that reflects your brand identity.

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